THE PROOF is in the process.

We seek to develop relationships with small to mid-size companies in need of design and marketing support. Some of our clients are well-established, while others are brand new. Some clients have clear ideas about what they want and just need help building the parts. Others are overwhelmed as they stand at the starting point. After working with many clients over the years, we know how to get plans made and put them into action.

REGULAR TASKS ON OUR CHECKLISTS:

Concept company/product brand, messaging, online presence, marketing strategies, and supporting collateral.

 

Develop UX plans, design, and build new websites for startups or companies with new product lines. Create and implement robust plans to improve design, functionality, and accessibility of existing client websites.

 

Design and produce a wide range of supporting print materials, including business materials, brochures, posters, banners, etc. to support client goals.

Concepting / Content Development0%
Photoshop / Illustrator / InDesign0%
WordPress0%

We maintain the overarching goal of creating all variety of business/sales/promotional materials to better connect our clients to their customers through effective messaging delivered with superior visual impact.

  • CREATIVITY IS PARADOXICAL. To create, a person must have knowledge but forget the knowledge, must see unexpected connections in things but not have a mental disorder, must work hard but spend time doing nothing as information incubates, must create many ideas yet most of them are useless, must look at the same thing as everyone else, yet see something different, must desire success but embrace failure, must be persistent but not stubborn, and must listen to experts but know how to disregard them.

    MICHAEL MICHALKO

HOW WE KICKSTART a plan into action.

We like to really get comfortable with our clients. We ask lots of questions about lots of different things related to their project before we really get started. We figure out which tools will best achieve their goals and then get busy designing and building. Some clients like to participate in the nerd-phase, while that is precisely what others want to avoid.

  • IDEA

    Define project scope

  • CONCEPT

    Proposals and site maps

  • DESIGN

    Drafts and comps

  • DEVELOP

    Build and test

  • DELIVER

    Market to target and refine

There are inevitably issues that require serious wrangling when creating new marketing elements for complex clients, such as:

–  Designing a logo that has power when expanded to the size of a billboard and clarity when reduced to the size of a postage stamp.

–  Developing the right vibe for graphic marks and accompanying messaging presents so the client is honestly represented.

–  Finding the real-world channels where target customers hang out and shaping campaigns to reach them there.

 

These issues do not stress us out – they provide the challenges that keep every day interesting.

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kjolley@seizecreative.com

404-421-2818