AJRA Collateral
Category
Collateral, Misc PromoAbout This Project
The AJRA brand has been evolving over the 25+ years the club has been in existence. In the last few years, we have really tightened up the look and our plans for how to promote the club — efforts that pay off with community recognition and increased membership.
AJRA has an annual cycle that includes membership drives, registration, regatta season, fundraising efforts, and more. Print pieces and local advertising help get the word out while reinforcing the club’s brand.