Whimsical Wares

About This Project

One of the most ingenious and fun business models ever…The founders of Whimiscal Wares created private shopping experiences for their customer base for over 20 years. After spending most of the year connecting with new and established artists, they brought together all their amazing finds in one “art & gift” show for a long weekend each November. Oversized postcards announced the annual event, and their website provided details.

With a keen eye for color, the Whimsical Wares girls were very discerning clients who wanted their card to be as artistic as the works they would sell in each show. Fine-tuning the color palette and planning how to deliver all their information became a favorite annual challenge for the design team.