These days, having an online identity makes a difference.

Building a new site, or polishing up one that is out-of-date, gives your customers access to info about your products and services whenever they find the time to look you up. Your site doesn’t have to deliver every sales pitch angle or divulge your industry secrets — at the very least it just needs to be a place where customers, vendors, or anyone who’s interested can learn about your company. Confidently informing site visitors reassures them that your company is competent, and that you are competitive within your industry (i.e., you’re not letting “the other guy” get the best of you online…).

Our corporate clients vary greatly from Corporate Real Estate and Health Professionals to Insurance Agencies and Industrial Services.  But they all need to accomplish a vital task — communicate to potential and current customers that their company is one worth doing business with.

Your website is the face of your professional image. Sites delivering a professional image focus on branding and clear, authoritative content. Determining the best software for your needs, designing a consistent look through the use of your company colors and logo, writing informative copy that is easy to find, and helping you understand how your site can be a part of your marketing strategy are standard procedure for creating CMS websites, custom HTML websites, and blogs to establish your professional online identity.

Capturing the personality of companies that lean toward the creative side allow us to get a little funky. The look must be an extension of the products or services to be delivered and is often accomplished with a design that allows us to maximize customization. However, function is still our highest priority when designing an artistic website — intuitive navigation gets customers to the goods quickly. Making a solid plan may require a little more attention during the design phase, since more time spent sketching ideas leads to less time in building.

Dynamic content is the name of the game with membership organizations.  We find that WordPress is a smart solution for groups who need to update the content of their site on a daily, weekly, or monthly basis. A WordPress website can make the lives of Directors, staff, volunteers, and members easier — allowing for multiple contributors, ongoing dialogue, and easy-to-access information helps eliminate confusion and effectively manage membership or volunteer organizations with features such as current news, calendars, directories, and community feedback.  A glimpse into the daily activity of membership organizations can also show potential members what it’s going to be like when they join.